Promotion strategy>>>

 Johnnie Walker’s promotion strategy used advertising media to present “Keep Walking” campaign with striding man to create motivation for give everybody intends to go ahead. Johnnie Walker also uses keep walking campaign continually to create brand by presenting new movie advertisement with expanding to activity that make all group of people have progress every year. The cause that Johnnie Walker chooses main advertising media to promote because it has influence and efficiency, which can enter thoroughly target group, more than other media. Target group has made to see the body of Johnnie Walker clear. And it can create closely relation between brand and target group.