วันพฤหัสบดีที่ 15 กรกฎาคม พ.ศ. 2553

Product strategy>>>branding>>>





Johnnie Walker produced every kind of Scotch whisky in different colors as earlier famous. This aim is to show different kind and to place them to be use in different occasions of Scotch whisky.

                                                           Branding

Johnnie Walker creates image by dumping money to various campaign and activity under slogan “keep walking”. Such as celebrate 10 years for “keep walking campaign”, celebrate the century of the Striding Man, etc.

Brand value


                           

ไม่มีความคิดเห็น:

แสดงความคิดเห็น