My reflection to eng-380

To subject...

The first time of this course, I feel it is too difficult to learn because I don’t have base of business and an important thing I don’t have skill about doing blogger; however, I decide to study I will fight for my life. Then when teacher or my friends describe business vocabularies or about marketing, I remain don’t understand. Sometimes I feel so serious but when I have understood it I feel fresh again. I feel if I see my friend’s blogs I will have spirit to fight continually. I think it has power to stimulate me. I try to do it all the time for my successful work. Finally, I can do it successful by myself. I’m proud of my work.

To teacher…

 I feel Aj. Kob has good ideas to teach students. She teaches fun but full main point every activity. I feel I have good opportunity that I have learnt with her; although, it is hard subject I still have spirit to learn.

Key successful factors related to the product>>>

The first key factors that make successful, our partner and us imitate plan or model that we was designed. The second key factor is we cooperate to achieve and can stand in drinks business for a long time. The finally key factor is we have many competitors so we must work hard to dominate drinks business. This is a key factor that makes succeed. Consequently, we remain preserve our circulation and consumer.

Promotion strategy>>>

 Johnnie Walker’s promotion strategy used advertising media to present “Keep Walking” campaign with striding man to create motivation for give everybody intends to go ahead. Johnnie Walker also uses keep walking campaign continually to create brand by presenting new movie advertisement with expanding to activity that make all group of people have progress every year. The cause that Johnnie Walker chooses main advertising media to promote because it has influence and efficiency, which can enter thoroughly target group, more than other media. Target group has made to see the body of Johnnie Walker clear. And it can create closely relation between brand and target group.

Positioning>>>

Johnnie Walker’s positioning is high quality and high price. Two things are very important for consumer can easy remember our brand. Our brand is in beverage marketing for a long time so we should maintain the standard of brand for our consumer.

Target group>>>

The main target group of Johnnie Walker is people who look importance of life to keep walking. The price of Johnnie walker is pretty expensive; therefore, our target group is rather high class that they have purchasing power. All consumers have a job already.

Product strategy>>>branding>>>

Johnnie Walker produced every kind of Scotch whisky in different colors as earlier famous. This aim is to show different kind and to place them to be use in different occasions of Scotch whisky.

                                                           Branding

Johnnie Walker creates image by dumping money to various campaign and activity under slogan “keep walking”. Such as celebrate 10 years for “keep walking campaign”, celebrate the century of the Striding Man, etc.

Brand value

                           

Product line>>>

Our labels !

The unity of five blends, they have own different personality. Which each label is suitable in the moment, you can sure the harmony and quality of taste that is maintain us walking for nearby 200 years.

Johnnie Walker Red label has full useful and brilliant whisky. It is fit to mix, other whisky can’t brag without lacking character.

Johnnie Walker Black Label is an announced masterpiece of blending skill. Its deepness portrays more than 40 selected whiskies.

Johnnie Walker Green Label was created by mixing the finest of one malt whiskies, each a specific selected of tastes and aromas.

Johnnie Walker Gold Label is an exclusive blending of light single malts. The uncommon silky and honeyed mixture has a delicate flatness for totally characteristic flavor.

Johnnie Walker Blue Label has conquered many awards for superiority. It carries a mix of malts that hard to find and better grains.

Logo>>>

Logo of Johnnie Walker Scotch whisky brand is the Striding Man. In the logo, the man keeps walking onward. Tom Browne was an illustrator person who designed this logo in 1908. He designed like John Walker’s traditional clothes.

<<< Company background>>>

Johnnie Walker is a well-know brand of Scotch whisky which it is produced by Diageo Company. Formerly name is Walker’s Kilmarnock Whisky; the brand is a heritage of John (Johnnie) Walker. He has begun to blend whisky in his grocery shop in Ayrshire, Scotland touching 1820. Walker has died in 1859 after that his heritage was responsible of his son. His son Alexander Walker and Walker family have improved their business to world famous brand.

Rationale

Why this brand?

I think that nowadays most of people like to drink alcohol. Nevertheless, some people don’t like to drink but we are in work society or friend we should drink propriety.

Johnnie Walker is a world famous brand in beverage market moderately and it was produced for a long time. Each type of Johnnie Walker has shown difference type of Scotch whisky and to place them for using in different occasions. I think the taste of Johnnie Walker doesn’t defeat other alcohol brands. Besides, each campaign has created to keep walking for bigger step.

Consequently, I decided to choose Johnnie Walker for my blog. And I want everybody has impressed with the taste each type by themselves.

Letter of Invitation For Professional Commemts

 I’m manager of Johnnie Walker which it is brand of Diageo Company.  Johnnie Walker is the global brand. We have produced Johnnie Walker to beverage market for a long time. And we care satisfy of consumer, it is the important point of our company. We emphasize different colors and occasions to attract our consumers of entire world. I’m joyfully to invite all manager come to see our blog. We want to be successful in beverage business.

Finally, our company is pleased to listen your reflection both positive and negative side to the company. Then we glade you feel free to post your comments in our blog, we will receive and bring them to improve Johnnie Walker brand to “KEEP WALKING” for bigger step.

Yours sincerely,

Ms. Praewwadee YENCHOOM
Manager of Johnnie walker brand

Journal 6

 "THE FIRST DAY OF WORK"

In this week, Aj Gob told about line of midterm examination. She taught Victoria’s secret and what is business? And she taught about polite business words. Then this week have the role play in classroom of many groups. Each group has shown about the first day to go company. For my group we shown the first day that Nong Grace go to The Zoo Record. Our role play has shown to do agreement and greeting between co-worker with Nong Grace. For me I was secretary of GM. I brought Nong Grace and her manager to visit each department. Each group has shown good ability and interesting show to everybody in classroom. I felt exciting while I am showing and I felt proud that it can pass well. I thought my teacher is teaching us about true work life before get it.